Having up-to-date and consistent contact details on the top web directories is an important contributor to Geographic SEO. Old/wrong address and telephone details need to be amended, have you rebranded recently or had a recent change business name change? This is a foundation level exercise and needs to be addressed in the first stages.

Getting visitors to your website either organically or via paid advertising cost you in time and resources and not to mention cash. Make the most out of your visits by remarketing to your visitors through the Google Display Ad network and by creating enhanced display ads in Google Search.

With over 30 million Facebook users in the UK it makes sense to use their network to remarket to previous visitors to your website. Repeat visitors coming back to a website from a remarketing campaign repeatedly has higher conversion rates.

There are instances when your brand may not be the first one that comes instantly to mind when prospects are searching online. This is where competitor bidding has its advantages. When a competitor is searched for an advert for your law firm will be triggered.

We use a number of techniques to increase the individual profile of fee earners and in turn raise the profile of the law firm.

Email workflows is a perfect solution to keep in touch with your clients and prospective clients. In its simplest form we create a series of follow up emails for all new enquiries, providing another channel for the brand to keep in touch with prospective clients. We also offer more advanced segmented and targeted campaigns depending on the quality of your database.

Geographic SEO is incredibly important to location based businesses. The internet provides us with world-wide information and opportunities, but we still like to buy local, if we can. Search engines know this and will provide local results to search queries. We have a tried and tested approach to increasing our client’s organic search engine results through creating sharable content.

Google+ is Google’s social media platform and Google+ Local helps web users discover and share places, simply put it is a directory of places with additional information such as user reviews and detailed insight into a business before you visit. Both Google+ and Google+ Local contributes to brand awareness and increases visitors through social sharing and search.

Before time and effort is made to any offsite SEO, it is imperative that the fundamentals of good onsite SEO is followed. Search engines value highly well-built and well maintained websites that follow good and up-to-date practice. The job here is to find errors and clean up the site, updating the search engines and waiting for them to give you higher page rankings.

With content managed websites it is easy to add content, create new pages, news stories, images and documents in a manner that is not as SEO friendly as it could be. By monitoring the website on a daily basis and maintaining the website on a weekly basis we are keeping the website in tip top performance and showing the search engines that it is actively been taken care of, which in turn maintains and improves page ranking.

The structure of a website is important both in terms of SEO but also for a great user experience. It should be user friendly, easy to navigate, fast and serve its purpose, presenting the information in the best possible way. Good site structure gets the most out of any SEO and paid visitor campaigns converting higher number of visitors to take action. Landing pages and home pages often go through regular A/B testing to understand how to improve performance.

This campaign is designed to raise the awareness of your brand amongst your target audience. It takes a longer term view, but also contributes to sales and enquiries in the short and medium term, by working alongside service specific campaigns. Techniques include; broad “Solicitors in…” search campaigns, Facebook, YouTube and Google Display advertising campaigns plus competitor bidding.

Peer reviews provide prospective clients with unbiased information about your firm. Google ranks peer reviews highly and it affects your organic search results. Peer reviews happen with or without your input, so we would always recommend a campaign to promote positive reviews and to manage less favourable reviews.

Our approach to all personal injury services is to go niche and geographic. Broad terms like “personal Injury lawyer” are expensive as they are competitive and as such don’t convert well enough for a return on investment. Using a mix of techniques we provide a visits and more importantly conversions that provide you with a return on investment.

Complex high value personal injury claims opportunities are less frequent, yet provide opportunity to earn higher fees due to the resources and time required to complete a case. Our approach to winning this type of business is to have a campaign that is triggered for a range of niche searches. Combined with content and remarketing techniques we provide a highly persuasive campaign in order to convert visits into enquiries.

Our mediation campaign is to part educate the audience on what mediation is and can offer, in addition to the number one aim of any campaign, which is to convert into an enquiry and new client. Using a range of targeted techniques, remarketing, social and display ad campaigns we bring in visitors to dedicated landing pages, which have been developed to be engaging and to ultimately convert.

The first working day of January known as divorce day provides us with plenty of opportunity to help couples go through a painful and stressful period of their lives. All our internet marketing strategies adopt budget management to cover peaks and troughs in demand for services. Preparing this campaign for January is of paramount importance, yet throughout the year needs careful attention as enquiries are frequent.

A competitive market, yet a great market to be in as providing clients with a will can often lead on to other more profitable work. We have a number of approaches, which are unique to us, they drive visits to your website and clients to visit your premises.

As the market improves being the first choice law firm for moving home is great position to be in. Our strategy of content marketing, paid advertising and remarketing in tight geographic locations, brings in warm leads that we turn into enquiries through highly persuasive landing pages.

Just as Military Law has distinct differences from civilian law, so does the campaign that is required to promote military law services. We also create campaigns based on civilian campaigns such as mediation and divorce and create military versions in order to be more relevant to the target audience and improve conversion rates.

By creating specific, niche and geographic campaigns we can be more relevant, which means our advertising costs are lower and our click through rate and conversion rate is higher. Medical negligence is a competitive market our approach is to not compete head on and get into a bidding war, but to “box clever” by developing an intelligent, well thought out campaign.

Cases involving children are always difficult. Our campaigns are based on a law firm that can deliver services based on trust, quality of service and empathy.